Marketing & Advertising

Ways to promote and publicise your fundraising activities effectively. Articles cover free advertising options, building credibility, online promotion, and targeting the right audience for your cause.

Adding Credibility to Your Fundraisers

Show donors your fundraiser is legitimate by sharing verifiable details and being transparent about where money goes.

Free Advertising for Fundraisers

Get your fundraiser in front of people without spending money using free advertising channels like social media and word of mouth.

Publicising General Versus Specific Fundraisers

People donate more generously when they know exactly where their money goes, so clarify whether you're fundraising for a specific cause or general operations.

The Best Ways to Market and Advertise a Fundraiser

Get your fundraiser in front of the right people with proven marketing and advertising tactics that boost donations.

The Importance of Online Fundraising

Budget cuts mean charities need online fundraising now more than ever to keep supporting vulnerable people in your community.